Blog
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Nike StrideSense: Preliminary Findings and Research Limitations
A useful fitness product needs to offer information consumers understand and value. My proposed product, Nike StrideSense, is a smart insole that connects to a…
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Can Giving Your Competition Credit Help Your Brand?
When I think about brand rivalries, I think about companies trying to prove why their products are the better choice. However, a brand can also…
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Understanding Market Segmentation:
How Target Reaches Different Customers When I think about companies that do a good job of reaching different types of customers, Target immediately comes to…
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Target Beauty: Understanding the Consumer Behind the Purchase
For my MKT 345 Consumer Behavior final project, I selected Target and will focus specifically on its beauty category. I chose Target because it is…
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Would Consumers Buy the Nike StrideSense Smart Insole?
Student Marketing Research Project: The Nike StrideSense Smart Insole is a hypothetical product concept created for an SNHU marketing research assignment. It is not an…
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5 Simple Systems to Organize Your Money, Goals, and Business This Month
Feeling overwhelmed by your finances, goals, or business plans? This post shares five simple systems to help you get organized, stay consistent, and make confident…
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10 Habits That Help You Stay Organized and Reach Your Goals
Introduction Have you ever felt like there aren’t enough hours in the day? Between work, family, finances, and personal goals, it’s easy to feel overwhelmed.…